Founder, Growth Technologist & Product Builder

I build growth systems, products, and data engines that turn complexity into measurable commercial outcomes.

Building growth with data, product, and execution.

I work at the intersection of growth, product, and decision systems. Over the course of my career, I’ve built and scaled ventures across performance marketing, martech, AI, and property technology, always with the same core belief: when data is collected, structured, and interpreted well, it can help you see around corners.

My work tends to sit where commercial strategy meets operational reality. I design growth engines, shape products, build business cases, and translate noisy signals into clearer action for teams, customers, and markets.

Growth Engine Design

Designing acquisition and conversion systems across paid media, funnel strategy, CRM flow, and performance optimization.

Commercial
Strategy

Developing business cases, market positioning, and go-to-market logic that connect product capability to commercial traction.

Product & Decision Systems

Building products, models, and internal tools that turn noisy data into practical action for teams and customers.

Data, AI & Optimization

Applying analytics, experimentation, and machine learning to improve targeting, matching, forecasting, and decision quality.

A track record across growth, technology, and commercialization

Senara / QuietMarket
2022 - Present
CEO / Founder
Building data-led real estate platforms that connect buyer demand, inventory intelligence, and digital acquisition into a structured path to conversion.

GenWell
2023 - Present
Digital Growth
Supporting the digital growth of the charity Genwell: (Human Connection Movement) through strategy, data, growth, and product thinking.

Triangles.ai
2015 - 2022
Founder / CEO
Built and scaled a performance advertising company focused on paid media optimization, growth systems, and measurable revenue contribution.

Canadian Marketing Association
2017 - 2022
Chair / Advisor
Co-Chair of national media council contributing to industry discussion and policy response on advertising technology, privacy, platforms, and regulation.

adPioneers

2009 - 2014
Founder
Production agency built web and mobile experiences for startups and enterprise clients, with an early focus on digital product execution for campaigns.

Various

2005 - 2009
Affiliate Marketer
Ran conversion-focused programs across a wide range of brands and verticals, shaping the direct-response foundation of my career.